Who we are

Brinelume is the store and brand operating this website. In this policy, "Brinelume", "we", "our" and "us" mean the Brinelume business that provides the website, products, customer account features, membership rewards and related services.

If you have a privacy question or want to make a request about your personal information, please contact us through our Contact page.

Information we collect

We collect personal information that helps us run the store and provide customer service. This may include:

• Contact details, such as your name, email address, phone number, billing address and shipping address.
• Account details, such as login details, account preferences, saved addresses and security-related records.
• Order details, such as products ordered, order value, payment status, delivery details, refunds, returns and customer service notes.
• Membership and reward details, such as tier status, eligible spend, wallet balances, Store Credit, Project Voucher records, referral links or codes, and related order records.
• Custom project details, such as quote requests, design notes, artwork files, samples, labels, revisions, project communications and production instructions you provide to us.
• Website and device information, such as IP address, browser type, device type, pages visited, referral source, campaign source and cookie data.
• Messages you send us, including questions, feedback, support requests and information needed to respond to you.

Please do not send us sensitive information unless it is necessary for a specific request. If you do, we will handle it only for the purpose of responding to that request or where required by law.

How we collect information

We collect information directly from you when you browse the website, create an account, place an order, update account details, join membership features, use a referral link, request custom work, subscribe to updates, or contact us.

Some information is collected automatically through WordPress, WooCommerce, cookies and similar technologies. We may also receive limited information from service providers that help us process payments, deliver orders, manage accounts, protect the website, or understand how customers reach our store.

How we use information

We use personal information to operate Brinelume and provide the services customers expect from an online store. This includes:

• Creating and managing customer accounts.
• Processing orders, payments, invoices, refunds, returns and delivery.
• Providing customer support and responding to questions.
• Managing membership tiers, Store Credit, Project Voucher, referrals and reward records.
• Preparing quotes, samples, artwork, production files and other custom or private label work.
• Protecting accounts, detecting misuse, preventing fraud and keeping the website secure.
• Improving our website, products, services and customer experience.
• Sending service messages, order updates, account notices and, where you have chosen to receive them, marketing updates.
• Meeting legal, tax, accounting, chargeback and record-keeping obligations.

Cookies and similar technologies

We use cookies and similar technologies to keep the website working, manage login sessions, remember cart contents, support checkout, improve security, and understand how customers find and use our website.

Some cookies are essential for the store to work. For example, WordPress and WooCommerce may use cookies for login sessions, cart contents, checkout sessions and account security. WooCommerce may also use order attribution cookies to understand referral source, campaign source and session information connected with an order.

You can usually set your browser to block or delete cookies. Some parts of the website, including login, cart and checkout, may not work properly if essential cookies are disabled.

Payments

Payments are handled through payment service providers. We use the information needed to confirm payment status, complete an order, manage refunds, handle chargebacks and keep order records. We do not intend to store full card numbers on Brinelume systems.

Membership, rewards and referrals

When you use Brinelume membership, rewards or referral features, we use account and order information to calculate tier progress, eligible spend, Store Credit, Project Voucher, referral rewards, wallet records and account review outcomes.

Referral features may connect a referred customer account with a referrer account so that we can apply referral rules and rewards. We use these records only to operate the referral program, customer support, account review and related store records.

Who we share information with

We share personal information only where it is needed to run the store, provide services, meet legal obligations, or protect Brinelume and our customers. This may include:

• Payment providers, banks and fraud-prevention services.
• Shipping, postal, courier and fulfilment partners.
• Website hosting, ecommerce, account, security, email and customer support providers.
• Analytics or order attribution tools that help us understand website traffic and order sources.
• Professional advisers, insurers, auditors, tax, accounting or legal service providers.
• Authorities, regulators, courts or other parties where required by law or needed to protect legal rights.

We do not sell customer personal information. We do not give your personal information to other businesses so they can independently market their own products to you.

International processing

Some service providers that support our website, payments, email, security, analytics, shipping or customer service may process or store information in countries other than the country where you live. When this happens, we take reasonable steps to use trusted providers and protect personal information in line with this policy.

How long we keep information

We keep personal information for as long as reasonably needed for the purpose it was collected, including to provide your account, complete orders, manage customer service, maintain membership and reward records, support custom project work, meet legal and tax obligations, resolve disputes and protect the website.

Order, payment, refund, tax and accounting records may need to be kept for several years. Account, membership and wallet records may be kept while your account is active and for a reasonable period after that where needed for record, support, legal or fraud-prevention purposes.

How we protect information

We use reasonable technical and organisational measures to protect personal information, including secure website connections, access controls, account security measures and trusted service providers. No online service can be guaranteed to be completely secure, so please also keep your account details and password safe.

Your choices and rights

You may ask us to access, correct or delete personal information we hold about you. You may also ask us to stop sending marketing messages, and you can unsubscribe from marketing emails where an unsubscribe link is provided.

Depending on where you live, you may have additional rights, such as the right to object to certain processing, request a copy of your information, ask us to restrict processing, or make a complaint to a privacy regulator. We will respond to privacy requests as required by applicable law.

Some information cannot be deleted immediately if we need it for order completion, fraud prevention, legal, tax, accounting, dispute resolution or record-keeping reasons.

Children

Brinelume is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

Changes to this policy

We may update this Privacy Policy when our website, services, legal requirements or business practices change. The latest version will be posted on this page with the updated date.